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How Much Is My Business
Worth?

Valuing
your business is a critical measure of your progress from year to
year. For most of us, our business is our biggest asset and its value
affects not only our retirement and financial plans, but also our
lifestyles.
Placing a value on a closely held company is not a science but rather
an art form. As professionals, we apply various techniques, formulas
and judgment based on comparable purchases and sales to calculate a
business's value on a case-by-case basis. However some generalizations
can be made about all companies. Companies with positive cash flow and
earnings are worth more, and their assets also command a higher value.
Businesses with few customers or a decline in revenue and profit are
discounted or reduced in value. Just like old homes, a well-maintained
business is worth more than a home in disrepair.
Here is a rule of thumb to measure your business's value:
First, determine the operating (or goodwill) value of your business.
To calculate the operating value, add earnings + interest + taxes +
shareholder's salary + perks and multiply the total by 4 (a multiple
of 5 or 6 may be appropriate if the aggregate of earnings plus
shareholder's salary exceeds one million dollars).
Next, determine the net asset value, which is defined as the company's
assets at fair market value less its liabilities.
Finally, goodwill value is added to net asset value to determine your
company's total value.
Are you happy with the result? How does it compare with last year? Is
your business providing a return comparable to the stock market?
To achieve a higher value in 2001, you need to improve earnings, which
cannot be completely controlled, instead focus on items you can
control. You can increase margin, you can increase customers, you can
increase the number of transactions with customers and you can control
the process of delivering your product or service to your customer.
There is no better time than now (if you have not done this already)
to analyze your 2000 results and plot a course to improve your
company's value in 2001.
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